While blogging has undergone many evolutions since it first became a popular tool for communication, it’s still one of the most important ways for businesses to connect with their audience. With a blog, businesses are able to share their insights and exclusive information that customers and other readers find interesting. If your company has yet to launch its own blog, read on for four reasons it’s time to do so right now.
1. Attract New Clients
One of the most effective ways businesses use their blogs today is to attract new clients. Blog posts serve as a way to promote your brand by pulling in interested readers that will resonate with the content you’re sharing. Blogs that discuss your industry, the services you provide, as well as the challenges your target audience experiences will immediately interest readers and potential clients that are just finding out about your brand.
Though attracting new visitors to your site is just one step in the sales funnel, your blog is a crucial part in transforming readers to buyers. According to experts like Nancy Etz, the more content you share, the more readers will want to support you and your brand.
2. Improve Your Website Traffic
As your blog drums up interest from your target audience, this will automatically improve your website traffic. As these visitors learn more about your brand, as well as your services and products, they’ll likely explore the rest of your site, your online store, and social media accounts. With increased traffic to your website, you’ll soon see an improvement in sales as well.
Additionally, with the help of SEO, you’ll be able to direct even more traffic to your blog and your website. Using relevant keywords in your blog will make your content easily discoverable for consumers that are searching for the products or services that your company offers.
3. Establish Your Brand As an Expert in the Industry
Another reason to launch your own company blog is to establish your business as an expert in the industry. Nancy Etz points out that the more high-quality information you create, the more you paint your brand to be an industry expert. Sharing and creating this type of consistently useful information will brand your company as the go-to resource in your industry. In addition to attracting new readers and customers, you’ll set your brand apart from other competing companies.
4. Develop a Community
Successful blogs help to connect a brand with its customers by building a community. Use your blog to improve communication and collaboration by encouraging readers to leave comments, share your content, or create content of their own. This type of engagement is crucial for growing a community of loyal followers, fans, and consumers.
As you focus on creating a blog to grow your community, remember to take advantage of your reach on social media as well. By promoting your blog on platforms like Facebook, Instagram, LinkedIn, and Twitter, you’ll be able to tap into an even larger audience that will eventually become part of your company’s global community.
Don’t rule out the power of blogging. Regardless of how large your audience is or how small your business, blogging is still a relevant way to boost brand awareness. Let these four reasons inspire you to launch your company’s blog today